Headless by NewsCord

Your movement.
Our machinery.

Run advocacy campaigns under your own brand on the infrastructure that has already put millions of real complaints in front of newsrooms, regulators and elected representatives. You bring the cause and the supporters. We handle the filing, the personalisation and the compliance.

No seats. No monthly fee. Actions from $1. Publishing is free.

Weighing it up? Arrange a 30-minute onboarding call →

Delivered to date
0+
real actions delivered through NewsCord
to newsrooms, regulators and MPs, across 60+ campaigns for nearly a million supporters.
The same engine and worker fleet behind NewsCord’s own campaigns, now available under your organisation’s name.
Trusted by
Global Sumud Flotilla
Britain Owes Palestine
7,000,000+
Actions delivered
900,000+
Supporters mobilised
60+
Campaigns run
How it works

A campaign live in an afternoon, not a build cycle.

01

Assemble it

Pick your targets from the worker catalogue: newsrooms, regulators, MPs, ministries. Write one template. Our Copilot drafts and tightens it with you.

02

We screen and brand it

Every campaign passes our policy screen before it can send, then wears your logo, your colours and your domain slug. It reads as yours, because it is.

03

Your supporters act

Each supporter’s message is personalised by our LLM so no two are identical, filed to the right place, and logged. You keep the list and the outcome loop.

The worker fleet

Every channel a complaint can travel, in one catalogue.

Each worker is a real, maintained delivery route with its own format, recipients and rules. Add as many as your campaign needs. The action cost is what a single supporter’s delivery draws from your balance.

emailLive
Direct email

Send a personalised email to one or more inboxes on your supporter's behalf.

1 action / delivery
media_bbcLive
BBC complaint

File a personalised complaint with the BBC's complaints service about published or broadcast content.

5 actions / delivery
media_ipsoLive
IPSO complaint

File a personalised Editors' Code complaint with IPSO about a published article.

5 actions / delivery
media_ofcomLive
Ofcom complaint

File a personalised standards complaint with Ofcom about a broadcast.

5 actions / delivery
media_intl_emailLive
Newsroom email (non-UK)

Email a personalised accuracy complaint direct to a non-UK outlet's editorial address.

5 actions / delivery
mp_lookupLive
Write to your MP

Match each supporter to their MP by postcode and send a personalised constituent letter.

1 action / delivery
official_formLive
Official form (Reuters / AP / CNN / other)

Prepare a personalised complaint and walk your supporter through submitting it on an outlet's own official form.

25 actions / delivery
foreign_ministriesSoon
Foreign ministries / embassies

Supporters pick their country; the message routes to the right foreign ministry and embassies.

1 action / delivery
fifaSoon
FIFA human-rights complaint

File a complaint through FIFA's human-rights reporting portal.

25 actions / delivery
Need a bespoke worker?

A regulator, portal or ministry we do not yet route to? Tell us the target and we will build the worker.

Request a worker →
Personalisation

One template. Every supporter’s own words.

A thousand identical emails is a spam folder. Our LLM rewrites your template in each supporter’s voice, keeping your facts and your ask intact. Three people, one campaign, three genuinely different letters.

Nurse, Leeds
As an NHS nurse I have watched this coverage shape how my patients see their own care. Your report on 14 May stated as fact a claim that the trust has since corrected.
Teacher, Cardiff
I am writing as a constituent and a teacher. The framing in this piece is not a small matter of tone; it misstated the findings of the report it claims to summarise.
Retired, Glasgow
I have read your paper for forty years. That is why the omission in this article troubles me. The single most relevant fact was left out entirely.

Illustrative. Every real send is generated per supporter at submit time.

The list

Your supporters. Your relationship.

Most tools rent you access to a crowd. Headless hands you the list. Supporters opt in to hear from your organisation separately from anything NewsCord sends, and you can export the whole list, with consent state, whenever you want.

Two-tick consent: your maillist, and optionally NewsCord campaigns.
Export to CSV any time, with per-supporter consent recorded.
Message your list from your own sending profile, screened first.
We never contact your supporters without their own opt-in.
White-label

It reads as your campaign, because it is.

Your brand

Your logo, your accent colour, your privacy policy. NewsCord appears only as the processor, in the small print where the law requires it.

Your address

A clean campaign page at headless.newscord.org/your-org, or embedded straight into your own website with the SDK.

Your outcome

Responses, wins and losses come back to you. You decide how to follow up with the people who acted.

Pricing

Pay for delivery, not for seats.

Buy a pack of actions and spend it across as many campaigns and teammates as you like. Bigger packs are better value. Nothing expires, nothing recurs unless you turn on auto-topup. And publishing articles to your community, including broadcasting them to your own subscriber list, is free.

Action packs
100 actions$1
1,000 actions$6
25,000 actions$60
100,000 actions$200
1,000,000 actionsBest value$1,250
A direct email is 1 action, a media complaint 5, an official-form filing 25. Articles and subscriber broadcasts: free.
Start a campaign

Optional auto-topup keeps a live campaign from stalling.

Estimate a campaign
5,000
Actions
$30
This campaign

Cheapest pack combination, from $1 for 100 actions to $1,250 for a million. Unused actions stay on your balance for the next campaign. No seats, no monthly fee.

Distribution

Launch with us and your campaign may be featured on the NewsCord hub and broadcast to our own mailing list of thousands, putting our audience behind your cause from day one.

Launch a campaign
Questions

The things every organiser asks.

Is the message really from my supporter?

Yes. Every message is sent in the supporter’s own name and from their own email, and personalised per person by our LLM, so no two submissions carry the same words. That is what gets them past spam filters and read by a human.

What is an action?

One unit of delivery. A direct email or MP letter is 1 action; a media complaint (BBC, IPSO, Ofcom) is 5; an official-form filing is 25. Packs start at $1 for 100 actions and get cheaper as they grow, down to $1,250 for a million. Publishing articles and broadcasting them to your own subscribers costs nothing.

Do I own the supporter list?

Yes. It is your relationship, not ours. Supporters give explicit, separate consent, and you can export the list at any time. We never market to your supporters without their own opt-in.

How do you keep campaigns safe and legal?

Every campaign is screened against our acceptable-use policy before it can go live, and each submission is screened again at send time. Campaigns that target protected characteristics or push unlawful content are refused.

Can I run it on my own website?

Yes. Embed the campaign form on your own domain with our SDK, or send supporters to your headless.newscord.org/your-org page. Either way it is white-labelled to your brand.

Point the machinery at your cause.

Set up your organisation in a minute. Your first campaign can be live the same day.

Interested but want to talk it through first? Book a 30-minute call with our team →