Campaign channel
Write to your NHS trust chief executive
Each supporter's NHS organisation is resolved from their postcode and one letter goes to its chief executive. In England that is the nearest acute trust; in Scotland and Wales it is the health board.
Trust CEOs1 credit per delivery
What it files
One personalised letter to the chief executive of the supporter's NHS organisation.
To whom
An acute trust in England, a health board in Scotland or Wales, or a health and social care trust in Northern Ireland.
What the campaign supplies
- A subject line and the letter template.
What the supporter supplies
- Their first and last name.
- Their email address.
- A UK postcode. Northern Ireland supporters pick their health and social care trust themselves, because BT postcodes are not looked up.
Consent
The supporter agrees that their letter and details go to the NHS organisation resolved for their area, which handles the correspondence itself.
Credits per delivery
1 credit. One delivery is one supporter's copy, so a campaign that writes to three recipients on a supporter's behalf draws three deliveries.
How it is delivered
The chief executive's contact is used where the organisation publishes one; its verified general contact is used only when no chief executive address exists. The organisation's name fills the letter. The email leaves from the campaign's verified sending address with the supporter's own address as the reply address, so the trust replies to them. The greeting is rebuilt in code with the name the lookup returned, in the campaign's own wording, so no letter leaves addressed to a placeholder.
A campaign that runs it
No public example yet.