Blog publishing
Write, review and publish articles on your organisation's public Headless site. Drafts, cover images and canonical article pages sit beside your campaigns.
Headless by NewsCord
Your movement.
Our machinery.
Publish your case, invite supporters to act, accept donations and keep your organisation list informed. Headless brings these workflows together under your brand, with directed campaigns built on NewsCord's existing delivery infrastructure.
Plans from $29 a month, or yearly with two months free. 14-day trial. Mailing list included.
Weighing it up? Arrange a 30-minute onboarding call →
Watch a real campaign take shape Delivered to date
0+
real actions delivered through NewsCord
to newsrooms, regulators and MPs, across 60+ campaigns for nearly a million supporters.
The same engine and campaign channels behind NewsCord’s own campaigns, now available under your organisation’s name.
Campaign emails and mailing-list broadcasts
Two separate features. Each subscription plan includes campaign credits and a monthly allowance for emails to your mailing list.
Direct email campaigns
Your supporters send a campaign message to a chosen recipient, such as a decision-maker or newsroom. Each delivery is in the supporter's name.
Uses campaign credits: 1 credit per direct email delivery.
Explore the direct email channelMailing-list broadcasts
Your organisation sends newsletters, updates and published posts to people who have opted in to your mailing list.
Uses your monthly email allowance. No campaign credits on a subscription plan.
Explore mailing-list broadcastsWhat do you need to do next?
Start with the task. Each guide explains how the workflow works and what it requires.
Fundraising
Accept one-off or monthly donations through connected Stripe payments, or direct supporters to an external donation page from your organisation hub.
Email newsletters
Send organisation email updates, test a message, schedule a broadcast and choose saved audience segments where your plan enables custom broadcasts.
Mailing list growth
Invite visitors to join through your public hub or subscribe widget, use confirmed subscriptions, organise contacts into segments and export your own list.
Action campaigns
Build screened campaigns that help supporters send messages to chosen recipients, representatives or newsrooms, with selectable channels and official-form handoffs.
Petition alternatives
Understand the difference between collecting signatures and asking supporters to contact a decision-maker. Headless offers directed action campaigns, not signature-only petitions.
Running campaigns on Headless
9,277,730+
Actions delivered
900,000+
Supporters mobilised
60+
Campaigns run
Product tour
Watch a campaign get built, end to end.
No slides and nothing staged. This is the real studio, from an empty organisation to a published, white-labelled campaign page, in the time it takes to make a coffee.
Building a campaign
5:35AI assistant
Run it from
Claude.
Connect Claude, ChatGPT, Thaura.ai or any assistant that speaks MCP to your organisation with one address. It reads your campaigns, builds and costs a draft, writes letters with the Strategist, and answers on your list, your broadcasts and your credits. Publishing and sending stay with you, in the dashboard.
OAuth sign-in, no keysDrafts onlySupporter details never exposedDisconnect any time
Use it in
Thaura.aiClaudeChatGPTGeminiand anything that speaks MCP
Thaura.aiClaudeChatGPTGeminiand anything that speaks MCPHow it works
A campaign live in an afternoon, not a build cycle.
One brief. The right targets.
Pick your targets from the campaign channel catalogue: newsrooms, regulators, MPs, ministries. Write one template. Our Strategist drafts and tightens it with you.
Your identity. Your campaign.
Every campaign passes our policy screen before it can send, then wears your logo, your colours and your domain slug. It reads as yours, because it is.
Many voices. A shared purpose.
Each supporter’s message is personalised by our LLM so no two are identical, filed to the right place, and logged. You keep the list and the outcome loop.
An illustration of the campaign workflow. Your dashboard shows your own campaigns and delivery records.
An illustration of the campaign workflow. Your dashboard shows your own campaigns and delivery records.
Campaign channels
Every channel a complaint can travel, in one catalogue.
Each campaign channel is a real, maintained delivery route with its own format, recipients and rules. Add as many as your campaign needs. The credit cost is what a single supporter’s delivery draws from your balance.
emailLive
Send a personalised email to one or more inboxes on your supporter's behalf.
1 credit / delivery
cinema_chainsLive
Write to major cinema chains' booking, guest-relations and press desks about a programming decision, from a verified address book covering the UK, US, Canada, Australia, Europe, the Middle East and Latin America. Pick which chains this channel includes; each selected chain is one email per supporter.
1 credit / delivery
media_bbcLive
File a personalised complaint with the BBC's complaints service about published or broadcast content.
5 credits / delivery
media_ipsoLive
File a personalised Editors' Code complaint with IPSO about a published article.
5 credits / delivery
media_ofcomLive
File a personalised standards complaint with Ofcom about a broadcast.
5 credits / delivery
media_intl_emailLive
Email a personalised accuracy complaint direct to a non-UK outlet's editorial address.
5 credits / delivery
media_apLive
File a personalised accuracy complaint through AP's own Contact the Newsroom form, framed under AP's Statement of News Values and Principles.
5 credits / delivery
media_independentLive
File a personalised editorial complaint through The Independent's own reader support desk, with the category set to Editorial.
5 credits / delivery
mp_lookupLive
Write to your MP
Match each supporter to their MP by postcode and send a personalised constituent letter.
1 credit / delivery
contact_repLive
One letter, twelve countries. Each supporter picks the country they live in; their national representative is resolved from their postcode, region or address, the letter goes out in the representative's own language, and where no official email exists (the US) the supporter is walked through the official contact form step by step.
1 credit / delivery
councillor_lookupLive
Match each supporter to their ward councillors by postcode and email every councillor the council publishes a contact for.
1 credit / delivery
tunisian_ambassadorsLive
Let each supporter choose an accredited host country and send one personalised letter to the responsible Tunisian diplomatic mission through the verified private registry.
2 credits / delivery
nhs_trust_lookupLive
Match each supporter to the NHS organisation serving their postcode (nearest acute trust in England; health board or HSC trust in the devolved nations). Postcode matching is unchanged. CEO contacts are prioritised; the organisation's verified general contact is used only when no CEO address exists.
1 credit / delivery
icb_lookupLive
Match each supporter to the NHS Integrated Care Board commissioning services for their postcode (a statutory catchment; England only). Postcode matching is unchanged. CEO contacts are prioritised; the organisation's verified general contact is used only when no CEO address exists.
1 credit / delivery
official_formLive
Prepare a personalised complaint and walk your supporter through submitting it on an outlet's own official form.
1 credit / delivery
parliament_evidenceLive
File written evidence with a UK Parliament select committee's call for evidence. Published permanently on parliament.uk under your supporter's own name.
5 credits / delivery
charity_commissionLive
File a concern about a registered charity with the Charity Commission for England and Wales, on the Commission's own form, in your supporter's name.
5 credits / delivery
foreign_ministriesSoon
Foreign ministries / embassies
Supporters pick their country; the message routes to the right foreign ministry and embassies.
1 credit / delivery
fifaSoon
FIFA human-rights complaint
File a complaint through FIFA's human-rights reporting portal.
25 credits / delivery
Need a bespoke channel?
A regulator, portal or ministry we do not yet route to? Tell us the target and we will build the channel.
Request a channel →Personalisation
One template. Every supporter’s own words.
A thousand identical emails is a spam folder. Our LLM rewrites your template in each supporter’s voice, keeping your facts and your ask intact. Three people, one campaign, three genuinely different letters.
Nurse, Leeds
As an NHS nurse I have watched this coverage shape how my patients see their own care. Your report on 14 May stated as fact a claim that the trust has since corrected.
Teacher, Cardiff
I am writing as a constituent and a teacher. The framing in this piece is not a small matter of tone; it misstated the findings of the report it claims to summarise.
Retired, Glasgow
I have read your paper for forty years. That is why the omission in this article troubles me. The single most relevant fact was left out entirely.
Illustrative. Every real send is generated per supporter at submit time.
The list
Your supporters. Your relationship.
Most tools rent you access to a crowd. Headless hands you the list. Supporters opt in to hear from your organisation separately from anything NewsCord sends, and you can export the whole list, with consent state, whenever you want.
Two-tick consent: your maillist, and optionally NewsCord campaigns.
Export to CSV any time, with per-supporter consent recorded.
Message your list from your own sending profile, screened first.
We never contact your supporters without their own opt-in.
White-label
It reads as your campaign, because it is.
Your brand
Your logo, your accent colour, your privacy policy. NewsCord appears only as the processor, in the small print where the law requires it.
Your address
A clean campaign page at headless.newscord.org/your-org, or embedded straight into your own website with the SDK.
Your outcome
Responses, wins and losses come back to you. You decide how to follow up with the people who acted.
Pricing
One plan. Two separate allowances.
Campaign credits pay for supporter deliveries through campaign channels, including direct email. Mailing-list broadcasts use their own monthly email allowance and spend no campaign credits on a subscription plan. Both allowances increase with each tier.
Growth selected. 10,000 campaign credits each month for $149 per month, and 100,000 mailing-list emails each month, with no campaign credits used. Extra 1,000 campaign credits: $8. Extra 1,000 broadcast emails: $1.50. Plan credits reset each period.
How credits work
A campaign direct email is 1 credit per delivery, a media complaint 5, and a guided official-form filing 1. A newsletter to your own mailing list uses the separate email allowance on your subscription plan.
Plan credits reset each billing period. The mailing-list email allowance resets each calendar month, including on yearly plans. Extra usage has separate rates for credits and broadcast emails, subject to your billing settings and sending limits.
Estimate a campaign
5,000
Credits
$89
Monthly estimate
Four monthly plans, from $29 for 1,000 credits to $1,500 for 250,000. The estimate includes excess credits at your best matching plan rate. Plan credits reset each period.
Distribution
Launch with us and your campaign may be featured on the NewsCord hub and broadcast to our own mailing list of thousands, putting our audience behind your cause from day one.
Questions
The things every organiser asks.
Is the message really from my supporter?
Yes. Every message is sent in the supporter’s own name and from their own email, and personalised per person by our LLM, so no two submissions carry the same words. That is what gets them past spam filters and read by a human.
What is a credit?
Credits pay for campaign deliveries in a supporter's name. A campaign direct email or MP letter is 1 credit, a media complaint (BBC, IPSO, Ofcom) is 5, and a guided official-form filing is 1. Mailing-list broadcasts have a separate monthly email allowance on every subscription plan.
How is direct email different from mailing-list broadcasts?
Direct email is a campaign channel: a supporter sends a message to a chosen recipient, using campaign credits. A mailing-list broadcast is your organisation sending newsletters, updates or posts to opted-in subscribers. On a subscription plan, broadcasts use the monthly email allowance and no campaign credits. That allowance rises from 10,000 emails on Starter to 2,000,000 on Max. Without a subscription, credit-funded broadcasts use credits instead.
Do I own the supporter list?
Yes. It is your relationship, not ours. Supporters give explicit, separate consent, and you can export the list at any time. We never market to your supporters without their own opt-in.
How do you keep campaigns safe and legal?
Every campaign is screened against our acceptable-use policy before it can go live, and each submission is screened again at send time. Campaigns that target protected characteristics or push unlawful content are refused.
Can I run it on my own website?
Yes. Embed the campaign form on your own domain with our SDK, or send supporters to your headless.newscord.org/your-org page. Either way it is white-labelled to your brand.
Can my AI assistant use Headless?
Yes. Connect Claude, ChatGPT or any assistant that supports MCP from Settings in your dashboard, signed in with OAuth. It can read your campaigns, build drafts and write letters with the Strategist. It can never publish, send, spend credits or see a supporter's details. Full documentation is at headless.newscord.org/docs/mcp.
Point the machinery at your cause.
Set up your organisation in a minute. Your first campaign can be live the same day.
Interested but want to talk it through first? Book a 30-minute call with our team →