One plan. Two separate allowances.
Campaign credits cover deliveries to campaign recipients. Mailing-list broadcasts have a separate monthly email allowance. Both increase with each tier, and each has its own excess rate.
Campaign emails and mailing-list broadcasts
Two separate features. Each subscription plan includes campaign credits and a monthly allowance for emails to your mailing list.
Direct email campaigns
Your supporters send a campaign message to a chosen recipient, such as a decision-maker or newsroom. Each delivery is in the supporter's name.
Uses campaign credits: 1 credit per direct email delivery.
Explore the direct email channelMailing-list broadcasts
Your organisation sends newsletters, updates and published posts to people who have opted in to your mailing list.
Uses your monthly email allowance. No campaign credits on a subscription plan.
Explore mailing-list broadcastsGrowth selected. 10,000 campaign credits each month for $149 per month, and 100,000 mailing-list emails each month, with no campaign credits used. Extra 1,000 campaign credits: $8. Extra 1,000 broadcast emails: $1.50. Plan credits reset each period.
What each plan includes.
| Plan | Campaign credits / month | Mailing-list emails / month | Monthly | Yearly | Extra campaign credits per 1,000 | Extra broadcast emails per 1,000 |
|---|---|---|---|---|---|---|
| Starter | 1,000 | 10,000 | $29 | $290 | $15 | $3 |
| Growth | 10,000 | 100,000 | $149 | $1,490 | $8 | $1.50 |
| Scale | 50,000 | 500,000 | $499 | $4,990 | $5 | $1 |
| Max | 250,000 | 2,000,000 | $1,500 | $15,000 | $3 | $0.75 |
Yearly billing is ten months for twelve, and the whole year's campaign credits arrive at once. Your mailing-list email allowance still resets each calendar month and uses no campaign credits on these plans. Extra usage is billed separately in packages of 1,000 at the rates above when billing beyond your plan is enabled, subject to sending limits. See the FAQ below for the exceptions.
How credits work
A campaign direct email is 1 credit per delivery, a media complaint 5, and a guided official-form filing 1. These campaign channels draw on campaign credits. Newsletters, updates and post broadcasts to your opted-in mailing list use your subscription plan's email allowance.
One delivery is one supporter's copy. A campaign that writes to three recipients on a supporter's behalf draws three deliveries, so the estimate beside this is the whole campaign, not a unit price.
Estimate a campaign
Four monthly plans, from $29 for 1,000 credits to $1,500 for 250,000. The estimate includes excess credits at your best matching plan rate. Plan credits reset each period.
What organisers ask before they buy.
What is a credit?
One credit is one delivered campaign direct email in a supporter's name. A press regulator complaint (IPSO, Ofcom, the BBC) is 5 credits because it is a full personalised filing with evidence. An official form filing is 1 credit. Every plan includes a monthly pot of credits that resets each period.
Are mailing-list broadcasts paid for with campaign credits?
On a subscription plan, no. Campaign direct email sends a supporter's message to a chosen recipient and uses campaign credits. Mailing-list broadcasts send your organisation's newsletters, updates or posts to opted-in subscribers and use the plan's separate monthly email allowance. Higher tiers include more of each. Without a subscription, credit-funded broadcasts use credits instead of a monthly allowance.
Do unused credits carry over?
Plan credits reset each billing period. Credits you buy as a top-up, and any promotional credits, never expire.
Is there a trial?
Yes. 14 days on any plan with a card on file, and 1,000 credits to run a real campaign. One trial per organisation. Cancel from the billing page before the trial ends and nothing is charged.
What happens if I go over?
The work goes ahead and the extra is billed. Deliveries beyond your monthly credits, and broadcast emails beyond your monthly allowance, are billed automatically to the card on file in packages of 1,000 at your plan's excess rates: $15 per 1,000 credits on Starter down to $3 on Max, and $3 per 1,000 emails on Starter down to $0.75 on Max. Your plan's two rates are in the table above. There are four cases where a send beyond your plan is refused rather than billed: you have switched this off on the billing page, there is no card on file, the card has been declined three times, or the send is beyond what we will carry unbilled in one go, which clears once the outstanding amount is charged. During the trial nothing is charged at all, so the trial credits and the monthly allowance are the limit until you start the plan. The email allowance opens again on the first of the month.
Can I pay yearly?
Yes. Yearly billing is ten months for twelve, and the whole year's credits are granted at once.
Do you take a cut of donations?
On the Stripe route we take 3%. A donation through the widget is charged on your own Stripe account, so you are the merchant of record and the money never reaches our balance; our commission rides on that charge as an application fee, and Stripe's own processing fee is separate. If you would rather point the Support button at a donation page you already have, paste the link and we take nothing.