Email newsletters for organisations
A campaign creates a moment of attention. An email update helps you tell supporters what happened next, point to a new article or invite them back when there is another action worth taking.
Use a tested, scheduled broadcast for a deliberate update. The audience is the organisation list built through consent, not an automatically enrolled campaign crowd.
Shape the audience and message
Custom broadcasts can include or exclude saved segments. Send a test before the public send, then schedule the message when your team is ready. Sharing a published post by email is a separate option with its own plan gate.
Custom broadcasts require a plan that includes them. Check current pricing for access. The monthly email allowance is separate from campaign delivery credits, so a campaign balance is not a newsletter allowance.
Respect the inbox
Messages carry an unsubscribe route, and the sending system applies pacing, suppression and holds. These controls protect recipients and the sending channel; they mean a scheduled broadcast should not be described as an instant or unlimited send.
Use the test send to check links, subject and layout. Keep the update specific: report what changed, explain any uncertainty and give one clear next step. Delivery and inbox placement can vary by recipient and provider.
A practical way to begin
- 01
Build an opted-in organisation list.
- 02
Write and test the update with its links and unsubscribe route.
- 03
Choose segments, then schedule the broadcast.
Best for a team that plans to report back after a campaign or share its published work. Check plan access and the monthly allowance before treating newsletters as a regular channel.
Keep exploring
Choose a plan for your organisation
Check current pricing and requirements for the tools you intend to use.