Online action campaigns for organisations
A public campaign gives a supporter a concrete way to contact the person or institution that can respond. Choose a recipient route, make the case with evidence and give each participant a clear account of what will happen in their name.
The public page explains the ask; the sending action directs it. A supporter can select from the channels you offer rather than being forced into every target.
Match the route to the recipient
Campaigns can use direct email, representative lookup, media complaints and official-form routes. Some routes deliver a message on the supporter's behalf; an official-form handoff prepares text for the supporter to submit on the institution's own site. The channel page explains each route's requirements.
You can offer multiple selectable channels when a campaign has several targets. Each route needs the right evidence and recipient details. A campaign must include a sending action; a public page alone is not a completed action workflow.
Prepare the action for public use
Draft the message and review the consent shown to participants. Publication is screened before supporters can send. Keep the ask specific, provide the source material and read the preview so the public page reflects the action it actually offers.
Headless records campaign activity, but the recipient's response and the real-world outcome are outside the platform's control. Plan how your team will report back to the people who acted.
A practical way to begin
- 01
Choose the institution and a supported delivery channel.
- 02
Write the evidence-backed request and review recipient consent.
- 03
Publish after screening, then share the action page.
Best when you need supporters to make a specific, attributable request. If your aim is only to collect signatures, read the petition alternatives guide first.
Keep exploring
Choose a plan for your organisation
Check current pricing and requirements for the tools you intend to use.