Headless by NewsCord vs New/Mode
New/Mode is the closest thing to us on the one channel we share: an embeddable form that emails a supporter's representative. There is a free forever tier, so a small group with one ask and no budget can run a rep-email campaign today at no cost.
Every New/Mode figure below was read from newmode.net/pricing-page on 8 September 2026. Anything that page does not say is written as not stated, never as no. Tell us if something has changed: [email protected].
| Feature | Headless | New/Mode |
|---|---|---|
| What it is | A campaign engine and a public hub you run under your own name. A supporter fills in one form and a personalised letter, complaint or filing goes to the institution in their name. | A digital advocacy toolset of embeddable forms: email your representative, click to call, petitions and social sharing, dropped into a site you already run. |
| Entry price | $29 a month on Starter, which carries 1,000 credits and 10,000 emails. Growth is $149 a month. | Free forever on Individual. Grassroots is $44 USD a month and Teams is $189 USD a month. Movement Builder+ starts at $349 with contact sales. |
| Pricing basis | A monthly plan. Credits pay for campaign deliveries to institutions, and a separate monthly allowance pays for emails to your own list. Neither draws on the other. | Per plan, by feature set and seat count. Teams counts 2 users and Movement Builder+ starts at 3 or more. |
| Email to your own list | 100,000 emails a month on Growth, 10,000 on Starter, included in the plan. A broadcast to your own list never costs a credit. | Unlimited emails to supporters are listed on the free Individual plan, and supporter communications are listed on Teams. |
| Email your representative | Yes, on Growth and above. Twelve countries, the representative resolved from the supporter's postcode, region or address, and the greeting rebuilt in code with the name the lookup returned. | Yes. Email-your-rep campaigns are listed on the free Individual plan, with custom recipients on Grassroots and geolocated recipients on Teams. |
| Complaints to press regulators in the supporter's name | Yes, on Growth and above. A personalised filing to IPSO, Ofcom or the BBC in the supporter's own name, 5 credits each, with the regulator writing back to the supporter directly. | Not stated on the vendor's pricing page. |
| Letters personalised per supporter, with the supporter sending first | Yes, on Starter and above for direct email and the cinema chain address book, and on Growth and above for the Tunisian embassy channel. The letter is held so the supporter can send it from their own inbox first, and only what they did not send is dispatched. Every channel personalises each supporter's copy. | Not stated on the vendor's pricing page. |
| White-label hub on your own domain | Yes, on Scale and above. Your hub, your campaign pages and your posts on your own domain, with your name, your colours and your logo on the email that goes out. | Embeddable forms are listed on Grassroots. A hosted campaign hub on your own domain is not stated on the vendor's pricing page. |
| AI assistant access | Yes, on Scale and above. An assistant can read the catalogue, draft a campaign and review it through the documented tools, and it can never publish one. | An AI impact score is listed on Individual and AI message variation on Movement Builder+. Assistant access to the platform is not stated on the vendor's pricing page. |
| Free trial | 14 days on any plan with a card on file, and 1,000 credits to run a real campaign. Tell us before the trial ends and nothing is charged. | No trial is stated. The Individual plan is free forever, and nonprofit terms go through a demo request. |
| Who can use it | Any organisation that passes screening. | Not stated on the vendor's pricing page. |
Which one to buy
If all you need is a form on your own site that emails an MP, start with their free tier and come back when the campaign outgrows it. What we add is the rest of the institutions: an Editors' Code complaint filed with IPSO, an Ofcom standards complaint, a BBC complaint through the BBC's own interface, councillors resolved from a postcode, NHS trust and Integrated Care Board chief executives, written evidence to a select committee, and a public hub on your own domain rather than a form embedded in somebody else's page. We also hold a direct email back so the supporter sends it from their own inbox first, and dispatch only what they did not, so the recipient gets one letter from a real person.